The Serrano is owned by privately held real estate investment and development firm Bonjour Capital. Originally a designer jean and sportswear company, the Bonjour brand was iconic during the ‘80s and early ‘90s. One of the few Manhattan based companies at the time, its advertising became an integral part of the city’s cultural landscape, most famous of which was the city-wide branding on the sides of buses – an original innovative idea at the time that has become a common part of our experience in the city today
Decades of identifying and delivering trends in NYC fashion has made the segue into real estate development a natural progression for Bonjour. Their goal is to continue its legacy in Manhattan by creating residential properties infused with its signature chic style, thereby elevating neighborhoods and adding value to the surrounding communities.